In a world where comfort and style go hand in hand, D2C Kids Innerwear Brand Plan B is making waves by revolutionizing the children’s innerwear market. Founded by two Chartered Accountants and former investment bankers, Sneha Raisoni and Vaidehi Shah, this innovative brand has swiftly carved out a niche for itself, offering high-quality, functional, and fun clothing for kids aged 6 months to 16 years. As they continue to gain momentum, they recently raised funds from notable investors like ah! Ventures Fund and JITO Incubation and Innovation Foundation (JIIF), propelling them toward greater heights.
The Founders’ Journey: From Finance to Fashion
Sneha Raisoni and Vaidehi Shah, the co-founders of Plan B, transitioned from the world of finance to entrepreneurship, driven by a shared vision to fill a gap in the children’s apparel market. Their backgrounds in mergers and acquisitions equipped them with valuable insights, but their desire to create something impactful led them to venture into the world of kids’ innerwear.
Sneha Raisoni: A Passion for Change
After completing her Chartered Accountancy, Sneha spent five years in a boutique investment bank specializing in mergers and acquisitions. She realized that the corporate world was not her calling and, in 2015, co-founded Plan B. She stated, “Our mission at Plan B is to make every day comfortable and delightful for children. Since inception, we have prioritized quality, design, and fit.“
Vaidehi Shah: A Vision for Innovation
Similarly, Vaidehi Shah brings a wealth of experience from her decade-long tenure in M&A consultancy. After taking a sabbatical in 2013, she joined Sneha in founding Plan B, focusing on designing unique and fun clothing for children. Her vision aligns with the brand’s commitment to innovation and quality.
Funding Highlights
Plan B has successfully raised an undisclosed amount in a funding round, showcasing strong investor confidence in the brand. Here’s a breakdown of the funding details:
- Lead Investors: JITO Incubation and Innovation Foundation (JIIF), ah! Ventures Fund, and other High Net-worth Individuals (HNIs).
- Investment Background:
- ah! Ventures has made 239 investments across 137 startups, totaling an investment portfolio of INR 455 Cr (~56 MN USD).
- With 17 exits and 55 follow-on rounds, ah! Ventures demonstrates a robust track record in the startup ecosystem.
Funding Purpose: The capital raised will be utilized to enhance Plan B’s market presence and product portfolio, focusing on:
- Marketing Initiatives
- Talent Acquisition
- Accelerating Product Development
Market Demand and Opportunity
As the children’s apparel market continues to grow, the demand for high-quality and functional innerwear remains underserved. Parents are increasingly seeking comfortable and durable products for their children, providing a ripe opportunity for Plan B to fill this gap. The company’s commitment to innovative designs and quality standards sets it apart in this competitive landscape.
Why Kids Innerwear?
- Growing Awareness: Parents today are more conscious of their children’s clothing comfort.
- Market Gap: Functional and stylish innerwear for kids is still lacking, making Plan B’s offerings essential.
Brand Philosophy: Easy Wear, Easy Care
Plan B operates under a unique philosophy that emphasizes comfort and ease for children. The co-founder, Sneha Raisoni, states:
“Our mission at Plan B is to make every day comfortable and delightful for children. Since inception, we have prioritized quality, design, and fit. We aim to keep blending fun with functionality and craft clothing that is aligned with our ‘Easy Wear, Easy Care’ philosophy. This funding is a timely boost that will help us maintain our momentum and help us be discovered by more parents.”
Product Range
Plan B offers an exclusive range of innerwear and loungewear designed for kids. Here are some of the key products:
- Boy Underwear
- Boy Trunks
- Boy Activewear
- Girl Underwear
- Girl Boxers
- Training Bras
- Skater Skirts
Shopping Experience
Parents can easily access Plan B’s products through their website, yougotplanb.com, and major online marketplaces, making the shopping experience seamless and convenient.
Vision for the Future
Sneha Raisoni and Vaidehi Shah’s entrepreneurial journey is inspiring. As first-generation entrepreneurs, they built Plan B from scratch, overcoming challenges without prior experience in textiles or financial backing. Their dedication to providing quality products has established new benchmarks in children’s everyday essentials.
The founders express their excitement about future growth, with Sneha stating, “This funding is a timely boost that will help us maintain our momentum and help us be discovered by more parents.”
Amit D Kumar, Founding Partner at ah! Ventures Fund, expressed his confidence in the brand:
“We are extremely bullish and excited about the kids’ space. Before the decision to invest in Plan B, I ordered some merchandise for my daughter towards first-hand feedback. Once the product validation was in place, other factors such as the founders’ vision and execution capabilities made the investment decision an easy one. We are sure, in the long run, Plan B will emerge as a kids’ brand to reckon with.”
D2C Kids Innerwear Brand Plan B is not just about clothing; it’s about making children feel comfortable, confident, and happy. With significant funding backing and a clear vision, Plan B is ready to make a lasting impact in the children’s apparel market.
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