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Rangeen Machhli App: Transforming India’s Ornamental Fish Industry

Rangeen Machhli App,

The Rangeen Machhli App is a game-changer in the world of ornamental fish, promising to revolutionize how enthusiasts and professionals interact with the ornamental fish industry in India. Officially launched by Union Minister Shri Rajiv Ranjan Singh on September 12, 2024, at the Indian Council of Agricultural Research-Central Institute of Freshwater Aquaculture (ICAR-CIFA) in Bhubaneswar, this app aims to be a cornerstone in advancing India’s ornamental fish sector.

Introduction to the Rangeen Machhli App

The Rangeen Machhli App is designed to provide a comprehensive resource for ornamental fish enthusiasts and industry professionals. With features tailored to both hobbyists and serious aquaculturists, this app offers an all-in-one solution for exploring, managing, and enhancing the ornamental fish experience in India.

Key Features of the Rangeen Machhli App

Multilingual Information on Ornamental Fish Species

The app provides detailed information on popular ornamental fish species in eight Indian languages. This multilingual approach ensures accessibility for a diverse audience, making it easier for users to find guidance on:

  • Fish Care and Maintenance: Learn how to keep your fish healthy and vibrant.
  • Breeding Practices: Get expert advice on breeding different species.
  • Aquarium Setup: Discover the best practices for setting up and maintaining your aquarium.
Rangeen Machhli App

Find Aquarium Shops Tool

The “Find Aquarium Shops” feature is a standout element of the app. This tool helps users locate nearby aquarium stores, fostering local businesses and providing reliable sources for ornamental fish and aquarium products. The directory is regularly updated by shop owners, ensuring users have access to the latest information.

Educational Modules for All Levels

The app includes educational modules for various levels of expertise:

  • Basics of Aquarium Care: Covers essential topics like types of aquariums, water filtration, lighting, feeding, and maintenance.
  • Ornamental Aquaculture: Focuses on advanced breeding and rearing techniques for ornamental fish.

How to Use the Rangeen Machhli App

Using the Rangeen Machhli App is straightforward:

  1. Download the App: Access it on the Google Play Store.
  2. Create a New Account: Register with your email ID, mobile number, address, and create a password.
  3. Select Your Preferred Language: Customize your experience by choosing from eight available languages.
  4. Explore the Features: Utilize the app’s resources to enhance your ornamental fish hobby or business.

App Launch Event Highlights

The launch event for the Rangeen Machhli App was a significant milestone, featuring key figures like Union Minister Shri Rajiv Ranjan Singh and Secretary Shri Kamran Rizvi. The event showcased the app’s potential to revolutionize the ornamental fish industry and support India’s broader goals in aquaculture.

Government Initiatives Supporting Ornamental Fisheries

In addition to the app, several government initiatives are bolstering India’s ornamental fish industry:

Pradhan Mantri Matsya Sampada Yojana (PMMSY)

The PMMSY scheme supports various aspects of the fishing industry, including ornamental fish. Key components include:

  • Backyard Ornamental Fish Rearing Unit: Marine and freshwater units with a unit cost of ₹3.0 lakh.
  • Medium Scale Ornamental Fish Rearing Unit: Marine and freshwater units with a unit cost of ₹8.0 lakh.
  • Integrated Ornamental Fish Unit: Breeding and rearing units for freshwater fish with a unit cost of ₹25.0 lakh and marine fish with a unit cost of ₹30.0 lakh.

India’s Ornamental Fish Diversity

India is home to a rich variety of ornamental fish species, contributing significantly to the global market. Highlights include:

  • North-East Region: Over 195 indigenous varieties, with 155 of ornamental value.
  • Western Ghats: A biodiversity hotspot with 40 ornamental freshwater species, 37 of which are endemic.
  • Marine Ecosystems: Nearly 400 species reported, with a substantial portion exported globally.

Market Trends and Popular Species

India’s ornamental fish trade predominantly focuses on freshwater species, accounting for around 90% of the market. Popular species among hobbyists include:

  • Goldfish: The most popular and widely bred species.
  • Oscar and Flower Horn: Specialized species with growing popularity.
  • Tetras, Discus, and Cichlids: Exotic species highly valued in the market.

Conclusion

The Rangeen Machhli App is a pivotal development in the Indian ornamental fish industry. By offering multilingual support, a directory of aquarium shops, and educational modules, the app addresses key needs of fish enthusiasts and professionals. Combined with government initiatives and India’s rich diversity of ornamental fish species, this app is set to enhance the industry’s growth and innovation.

For more details and to start using the Rangeen Machhli app, visit the Google Play Store. Embrace the future of ornamental fish with this comprehensive tool and contribute to the thriving aquaculture sector in India.


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About the author

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Mayank Sharma

Mayank Sharma is a distinguished senior business journalist with a deep expertise in SMEs and startups. With a rich background in business journalism, he has held significant editorial roles, including Editor of Small Business News Express (2012-2017) and SME Samadhan portal (2018-2022). His editorial contributions extend to The Empire Magazine, and he writes for renowned publications and portals such as News Track, Apna Bharat, and Corporate Insight. Mayank's insightful coverage and analysis continue to shape the discourse around business and entrepreneurship.

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