Telehealth startup Ro launches a ‘digital well being clinic for males’


That is the net model of Brainstorm Well being Day by day, Fortune’s day by day e-newsletter on the highest well being care information. To get it delivered day by day to your in-box, sign up here.

Completely satisfied Thursday, readers.

Telehealth agency Ro simply launched what it’s dubbing a “digital health clinic for men” by way of its males’s health-focused arm Roman.

The corporate, which has its roots within the direct-to-consumer erectile dysfunction market, has just lately expanded its ambitions past the boys’s well being house, together with with telehealth companies for smoking cessation and a vertical meant to advise women who’re about to undergo menopause.

However the brand new effort underscores how necessary the boys’s well being enterprise is to Ro’s portfolio.

The so-called “Well being Information” is a digital publication from Roman. It’s kind of a man-centric WebMD, addressing questions males might have about the whole lot from STIs to hair loss and diabetes.

As for the peer assessment course of, Ro acknowledged that something printed within the information can be “info drawn from medical societies and governmental businesses except explicitly acknowledged.”

I spoke with Ro’s CEO, Zachariah Reitano, a number of weeks in the past a couple of separate undertaking the corporate was engaged on—a partnership with drug giant Pfizer meant to leapfrog the corporate’s rivals within the generic Viagra house.

Right here’s how Reitano described the significance of that partnership: “I examine it to purchasing espresso. You should purchase espresso at two totally different locations. All of the espresso comprises caffeine. However so many issues go into making that cup of espresso that go into the standard of that product and expertise.”

The comparability is intriguing. And Ro’s efforts on this crowded market could possibly be a sign for the way different telehealth corporations observe.

Learn on for the day’s information.

Sy Mukherjee
[email protected]

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