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Empowering Entrepreneurs: The Inspiring Journey of AU Small Finance Bank


Founder’s Vision: Empowering the Unbanked Masses

Sanjay Agarwal, a distinguished Chartered Accountant and visionary entrepreneur, embarked on a mission to fuel the entrepreneurial dreams of India’s unbanked population. In 1996, this vision materialized into AU Financiers, a pioneering Non-Banking Finance Company (NBFC) headquartered in Jaipur, Rajasthan.

What started off as a dream to be one of the fastest growing NBFCs, AU Financiers is now AU SMALL FINANCE BANK. Throughout our journey we have focused on solutions, completely based on our customers’ needs. As we grow, we continue to be farsighted, aligning the interest of our community at large.

Transition to a Small Finance Bank: Pioneering Financial Inclusion

Securing the Small Finance Bank (SFB) license in 2015 marked a pivotal moment for Au Financiers. With the transformation into AU Small Finance Bank on April 19, 2017, and subsequently achieving Scheduled Bank status on November 1 of the same year, Au embarked on a journey of profound impact and growth. Fueled by a commitment to inclusivity and progress, the bank swiftly emerged as a beacon of trust and governance in the financial landscape.

Driving Innovation and Inclusion

With an unwavering focus on customer-centric solutions, AU Small Finance Bank continuously evolves to meet the dynamic needs of its clientele. Embracing technological advancements, the bank introduced groundbreaking initiatives such as the AU 0101 digital platform, Credit Card services, and QR Code with Sound Box. This relentless pursuit of innovation aligns with the bank’s ethos of challenging conventions and fostering positive change.

Milestones of Growth and Impact

Reflecting on seven years of banking excellence, AU Small Finance Bank proudly stands as the largest Small Finance Bank in India. Its footprint expanded exponentially, with a network spanning 2383 Touchpoints across 21 States and 4 Union Territories as of March 31, 2024. This growth narrative underscores the bank’s profound impact on economic development and financial inclusion.

Founder’s Commitment: Nurturing Trust and Innovation

In a statement, Mr. Sanjay Agarwal, Managing Director & CEO, expressed gratitude to stakeholders for their invaluable support. He emphasized the bank’s enduring commitment to trust, innovation, and inclusivity. Highlighting the significance of digitization, Mr. Agarwal reaffirmed the bank’s dedication to enhancing customer experiences through technology-driven solutions.

Empowering Entrepreneurs: Micro Business Loans

AU Small Finance Bank’s Micro Business Loans offer tailored financial solutions to MSMEs and various business entities. With loan amounts starting from Rs 2 lakh, flexible repayment terms, and hassle-free processing, these loans empower entrepreneurs to fuel their growth aspirations. From working capital to infrastructure investments, the bank provides comprehensive support to businesses of all sizes and profiles.

Unsecured Business Loans: Unlocking Growth Potential

For entrepreneurs seeking hassle-free financing solutions, AU Small Finance Bank’s Unsecured Business Loans present a compelling opportunity. With no collateral requirements and a 100% digital application process, these loans cater to diverse business needs. From minimal documentation to fast disbursals, the bank prioritizes convenience and accessibility, enabling entrepreneurs to thrive in their endeavors.

GeM Sahay: Facilitating Digital Financing for Sellers

The Sahay-GeM ecosystem revolutionizes digital financing for Government e-Marketplace (GeM) sellers. Offering instant, collateral-free loans, this platform empowers entrepreneurs to seize business opportunities seamlessly. With simplified processes and competitive interest rates, GeM Sahay streamlines access to credit for eligible sellers, fostering economic empowerment and growth.

Enhancing Trade Finance: Bank Guarantees and Letters of Credit

AU Small Finance Bank’s comprehensive trade finance offerings, including Bank Guarantees and Letters of Credit, facilitate seamless transactions for businesses. With competitive rates, expedited processes, and flexible collateral options, the bank empowers businesses to navigate international trade with confidence. These services underscore the bank’s commitment to facilitating global connectivity and commerce.

Conclusion: Pioneering a New Era of Financial Inclusion

As AU Small Finance Bank continues its transformative journey, it remains steadfast in its mission to empower entrepreneurs, foster innovation, and drive inclusive growth. With a visionary leadership, robust technological infrastructure, and unwavering commitment to customer satisfaction, the bank is poised to shape the future of banking in India and beyond.


Empower your startup or SME with expert guidance from Entrepreneur Educational Social Welfare Foundation Limited (EESWF). Connect with us for consultancy services at sharma.maayank@yahoo.com or call Bholanath Seth at +91 97550 31165.

Let’s pave the path to success together. Reach out to Mayank Sharma, President of EESWF and Editor at Bharatiya Media, or Bholanath Seth, Secretary General of EESWF and Business Head at BharatiyaMedia, for comprehensive support in realizing your business goals.”

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Mayank Sharma

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