India’s startup ecosystem has once again proven its dynamism, with young entrepreneurs revolutionizing traditional industries. One such inspiring story is that of Isha Jhawar (23), Founder of Repeat Gud, a Dhamtari, Chhattisgarh-based startup that redefines jaggery consumption for modern consumers.
Jhawar’s innovative pitch on Shark Tank India Season 4 not only impressed the sharks but also secured investment from Anupam Mittal, CEO, Shaadi.com. Her success has been widely celebrated across Chhattisgarh, with Dr. Domendra Singh Ganjir, Founder of Business Garh, personally meeting and congratulating her. Bharatiya Media has also extended its heartfelt congratulations to Isha Jhawar for her remarkable achievement.
Reinventing Jaggery for Modern Consumers
Isha Jhawar identified a gap in the market where refined sugar and artificial sweeteners were replacing traditional jaggery. To make jaggery more appealing to health-conscious consumers, she launched Repeat Gud, offering flavored and organic jaggery in various forms.
Her brand aims to make jaggery a preferred alternative by introducing natural flavors like ginger, turmeric, and cardamom, making it suitable for teas, desserts, and fitness diets.
A Winning Pitch on Shark Tank India
During her appearance on Shark Tank India Season 4, Isha Jhawar presented her vision with confidence, highlighting the nutritional benefits of jaggery, the brand’s commitment to organic production, and its potential to disrupt the health-food market.
Her pitch showcased:
- The health benefits of jaggery over refined sugar
- The need for a sustainable and natural sweetener
- The market demand for organic and flavored products
- The scalability of Repeat Gud as a brand
Her presentation earned praise from the investors, and after intense discussions, she secured funding from Anupam Mittal, the founder of Shaadi.com. His investment and mentorship are expected to help Repeat Gud expand its reach, enhance its branding, and develop new product variants.
What Makes Repeat Gud Stand Out
Repeat Gud differentiates itself through its focus on health and sustainability. The brand emphasizes:
- The nutritional value of jaggery, rich in iron and minerals
- Natural flavoring options that enhance taste and usability
- Sustainable sourcing and eco-friendly packaging
- Growing market demand for organic alternatives to refined sugar
With consumers becoming more conscious of their dietary choices, Repeat Gud is well-positioned to capture a significant share of the health-conscious market.
Future Growth Plans
Following its success on Shark Tank India, Repeat Gud plans to:
- Expand production to meet rising demand
- Strengthen its e-commerce presence for wider accessibility
- Launch new flavors and product variations
- Explore international markets for traditional Indian sweeteners
Bharatiya Media Applauds Isha Jhawar’s Achievement
Bharatiya Media acknowledges the hard work and vision behind Isha Jhawar’s success. Her journey reflects the growing influence of young entrepreneurs who are bringing innovation to traditional industries.
With the support of Shark Tank India and investors like Anupam Mittal, Repeat Gud is set for rapid growth, promoting healthier alternatives while preserving India’s rich food heritage.
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