PB-SHABD Redefines News for Digital Portals: Free Access to Trusted DD & AIR Content Until March 2025
In a landmark initiative aimed at transforming the digital news landscape in India, Prasar Bharati has introduced PB-SHABD, an innovative platform designed to provide digital news portals with free access to logo-free content in text, video, image, and audio formats. This revolutionary move opens doors for media organizations to tap into the vast and reliable news resources of Doordarshan (DD) and All India Radio (AIR). Available in all major Indian languages, PB-SHABD offers comprehensive coverage and archival material, making it a game-changer for news portals across the country.
The service is available for free to all eligible media organizations until March 2025, providing an unmatched opportunity to access trusted and credible news content. PB-SHABD promises to enhance the quality of reporting by offering reliable news feeds, both live and archived, ensuring that digital media portals can deliver fair, objective, and far-reaching news coverage.
PB-SHABD: A Landmark in Digital News Access
Prasar Bharati’s PB-SHABD is the next step in making high-quality news content available to digital media organizations across India. Launched on March 13, 2024, the platform provides logo-free content from DD and AIR, allowing news portals to use the content without credit, in all major Indian languages. With its extensive news library and live feed options, PB-SHABD is set to play a critical role in enabling media outlets to cater to diverse audiences with reliable and objective news.
By offering free access until March 2025, PB-SHABD is encouraging news portals to sign up and leverage the platform’s vast resources, boosting their content quality while cutting down operational costs. With over 1,500 reporters working across India and 60 editing desks operational 24/7, PB-SHABD ensures real-time access to news stories from every corner of the country.
Main Features of PB-SHABD: A Comprehensive News Hub
PB-SHABD offers digital news portals a wide range of features aimed at improving content quality and accessibility:
1. Logo-Free Content Across All Formats
PB-SHABD provides media portals with logo-free content in text, video, audio, and picture formats. This feature is crucial for news portals, as it allows them to use credible content without having to provide attribution, enabling seamless integration into their platforms.
2. Live Feeds of National Events
The platform’s Live Feed feature offers exclusive real-time coverage of national events such as political rallies, government ceremonies, election campaigns, press briefings, and major cultural events. This feature allows digital news portals to broadcast uninterrupted, high-quality live content without the hassle of creating their own coverage.
3. Archival Access to Historical Footage
PB-SHABD also serves as an archival library, giving digital portals access to rare and valuable footage from Doordarshan and AIR. This repository includes curated content packages and historical broadcasts, providing a rich source of material for storytelling and in-depth coverage of special events.
4. 1500+ Reporters and Round-the-Clock Coverage
PB-SHABD leverages a vast network of over 1,500 reporters, correspondents, and stringers. Supported by 60 dedicated edit desks operational around the clock, the platform delivers timely and comprehensive news updates in over 50 news categories, including agriculture, foreign affairs, technology, and political developments.
Eligibility and Registration Process for PB-SHABD
Digital news portals can easily register for PB-SHABD and gain access to its content. However, Prasar Bharati has set specific criteria to ensure the quality and credibility of the registered platforms, especially those based on YouTube.
Subscription Criteria for YouTube-Based Digital News Portals:
- For English/Hindi News Portals: Must have at least 100,000 subscribers.
- For Regional News Portals: Require a minimum of 50,000 subscribers.
- Verified YouTube Account: The account must be verified and in existence for at least one year.
- Content Consistency: The portal must upload at least one video per month and have uploaded at least five videos in the last month.
Once these criteria are met, digital portals can fill out a digital proforma on the PB-SHABD portal. After an internal verification process by Prasar Bharati, the portals will be granted access to PB-SHABD’s wide range of news content and features.
How to Register for PB-SHABD Services
The registration process is simple and straightforward. Digital news portals interested in accessing the vast array of resources available on PB-SHABD can sign up by filling out a registration form at PB-SHABD Registration. With the service being completely free until March 2025, now is the perfect time for news organizations to explore and leverage the platform to enhance their content offering.
How PB-SHABD Is Reshaping Digital News
The introduction of PB-SHABD is set to have a far-reaching impact on digital news portals across India. By providing free, logo-free, and reliable content, the platform allows media organizations to significantly improve the quality and quantity of their news coverage without the burden of content creation or branding restrictions.
Why PB-SHABD Matters:
- Objective News Coverage: PB-SHABD ensures fair and transparent news dissemination, which is essential for objective reporting in today’s media landscape.
- Access to National and Regional News: The platform covers news from both national and regional levels, providing portals with comprehensive coverage.
- Reduced Costs: With free access until March 2025, PB-SHABD helps digital portals cut down on content creation costs while providing high-quality, ready-to-use content.
This partnership between digital media and Prasar Bharati will be instrumental in shaping the future of journalism in India, as it offers a one-stop solution for credible and diverse news coverage across the nation.
Leveraging PB-SHABD’s Media Repository: Unlocking Archival Treasures
PB-SHABD’s Media Repository is one of the platform’s most exciting features. The repository offers access to an extensive collection of archival footage from Doordarshan and AIR, which includes historical news reports, rare broadcasts, and significant moments in India’s history. This allows digital news portals to enhance their storytelling capabilities, providing rich context and background for current events.
The Future of Digital News with PB-SHABD
As India continues to evolve into a digitally-driven economy, PB-SHABD is set to play a pivotal role in shaping the future of digital journalism. By offering free and open access to high-quality content, the platform is poised to democratize the digital news ecosystem, especially for smaller and regional media organizations.
PB-SHABD’s comprehensive news coverage, live event feeds, and rich archival resources will allow digital portals to reach new heights of journalistic excellence, delivering credible and objective news to their audiences.
Conclusion: PB-SHABD as a Catalyst for Digital Media Innovation
PB-SHABD is more than just a news-sharing platform—it is a catalyst for innovation in India’s digital media landscape. By providing free access to trusted news content from DD and AIR, PB-SHABD empowers digital news portals to expand their reach, improve their credibility, and enhance their content offerings without the constraints of resource limitations.
For digital media organizations looking to thrive in today’s competitive environment, PB-SHABD offers a once-in-a-lifetime opportunity to access reliable, comprehensive news content at no cost until March 2025. Sign up today and experience the future of digital news with PB-SHABD.
Source: Press Information Bureau edited by Team BharatiyaMedia.
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